How To Find Consumer Insights In Marketing?

Where to find insights is often a hard place to start any project.

Insights are vital to a good strategy and in this video I help to show you where you can find insights for advertising strategies.

I look at finding insights in thought pieces and give three examples of finding insights in thought pieces.

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➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

WEBSITE: https://strategyfinishingschool.com/