Скачать или смотреть Melanie Shufflebotham: Building Zapmap, Understanding Drivers & Evolving Transport Policy

This week on CleanTalk, Film Director & Producer Luke Harmer takes a deep dive into the world of electric vehicle charging, with Melanie Shufflebotham, Co-Founder and COO of the UK's No. 1 EV charging points app.

In this episode you'll discover the origins of Zapmap, how the brand and company has evolved, crucial insights on consumer behaviour in relation to vehicle ownership, how legislation is evolving to support the electrification of the transport sector, and you'll get an exclusive insight into Melanie's own career development journey as a technology & marketing expert.

Enjoy!

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Connect with Melanie on Linkedin:   / melanie-shufflebotham-07ba501  

Discover the Zapmap app & resources for EV drivers and businesses: https://zapmap.com

Join the CleanTalk community on Linkedin:   / 12991627  

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CleanTalk is produced by Harmer Visuals, a film production company specialising in brand & case study storytelling for organisations across the renewable energy and clean technology sector. To find out more about how we can help you, visit: https://harmervisuals.com

Many thanks to...
Zapmap for co-ordinating recording space
Our rental suppliers -
Camera Dept. - O'RIORDAN | https://oriordan.io/ | Sunipa Pictures | https://www.sunipapictures.com/ | Shutter Films | https://www.shutterfilms.co.uk/
Lighting & Grip - Masterwork Films | https://rent.masterwork.film/

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Chapters for today's episode:

00:00-02:52 Intro
02:52-05:11 Early Career Experience
05:11-09:44 Zapmap's Origins
09:44-10:30 Zapmap 2.0 - What Changed?
10:30-11:25 CarPlay & Android Auto
11:25-12:40 Navigating Partnership Opportunities
12:40- 14:06 Series A Funding
14:06-14:25 Capital Allocation Strategy
14:25- 15:10 How has Melanie's Focus Changed?
15:10-16:17 What Organisations Is Zapmap Working With?
16:17-17:29 Understanding The Zapmap Offering & Regional Coverage
17:29-17:55 Zapmap's Relationship With Government
17:55-24:01 Evolving Transport Policy & Public Sector Investment
24:01-24:43 EV Infra Retrospective - What Should We Have Done Differently?
24:43-25:32 Understanding Drivers - What Zapmap's Data Is Saying
25:32-26:46 What's Next For The Zapmap App?
26:46-27:42 Partnering With Hive
27:42-28:34 The Long Term Vision
28:34-31:41 Tesla's Impact On The EV Industry
31:41-32:21 Why Car Dealerships Need To Evolve
32:21-33:50 Overlaps Between B2C & B2B Product Development
33:50-35:35 Market Data Analysis Process Explained
35:35-36:21 Startup VS Scale Up - Gut Feel VS Data-Driven Approaches
36:21-38:45 Completing The Energy Transition - What's Involved?
38:45-40:21 Inspiring A Consumer Focused Approach To Industry Innovation
40:21-42:44 Helping Consumers & Fleets Transition
42:44-44:54 Synchronising The Entire Value Chain
44:54-45:54 Personal Reflections On Professional Growth
45:54-49:35 Quickfire Curiosity