Скачать или смотреть The Design Masterclass ft. Pratap Bose (Mahindra & Mahindra) | The Workshop! Ep 02

Welcome to "The Workshop," where automotive innovation takes center stage. This series is your gateway to understanding the art and science behind vehicle evolution. From electric mobility to autonomous advancements, each episode offers insider insights and practical knowledge from industry leaders. Join us as we decode the future of transportation, empowering enthusiasts and professionals alike with the latest breakthroughs and trends.

For the 2nd episode we speak to Pratap Bose, Chief Design & Creative Officer at Mahindra & Mahindra, as he talks about his journey as a designer, the harsh realities of car design today and what went into building the new generation of Mahindra vehicle designs.

Watch Episode 1 here:    • The EV Masterclass ft. Anand Kulkarni (Tat...  

Timestamps -

00:00 – Series Introduction
00:28 – Introduction to Pratap Bose
01:36 – What Was Pratap Bose Like in School?
06:18 – Pratap's Journey into Design
08:05 – Pratap's Experience at NID
10:25 – Myths & Facts About the Creative Industry
12:27 – Skills, Tools, and Learning for Designers
15:20 – Changing Convention Requires Conviction: How to Convince Others
17:20 – BE Design Made The Brand
21:23 – Balancing Designer's Gut and Data: What Worked for Pratap
25:38 – Cars and the Emotions They Evoke
26:41 – Stories Behind Pratap's Cars
28:26 – Minimalism as a Design Concept
32:05 – Tips for Design Students
34:37 – Designers Perception vs Pratap’s Perspective
35:17 – Thar.E, Global Pickup Concept, and BE6
37:50 – Indian vs Global Buyers
40:32 – Customer Mindsets and Car Brands
45:54 – How Mahindra Manages Its Diverse Product Range
51:39 – Stories from Pratap’s Experience at Tata and Mahindra
55:58 – Rapid Fire Round
58:23 – Closing & Final Thoughts'

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