Ford: Global player or pick up truck company?

Ford does three things better than anyone: Pick up trucks, pony cars and focus. However, does an outsized influence with the Ford F150 pickup truck business insure Ford Motor Company a seat at the table in the automotive world of tomorrow? Craig Cole is back to discuss the challenging aspects of Ford beyond the Ford Mustang in part two of our #BigThree of #Detroit SWOT analysis.


#Ford #Mustang #FordF150 #FordTrucks #FordBronco


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