Скачать или смотреть The Simple Approach to Landing Page Optimization - Stuart Rex

Stuart Rex, Commercial Director at Websites Optimize, shares key insights on why companies that invest heavily in driving traffic but neglect where that traffic lands are missing their most significant opportunity for growth.

With advertising platforms increasingly prioritizing post-click experience in their algorithms, smart marketers can simultaneously reduce ad costs and improve results by focusing on landing page optimization.

Learn experimentation strategies that don’t require complex methodologies or massive resources and how to identify the metrics that truly matter, including your North Star metric.

Discover how Websites Optimize adapts different testing approaches to specific goals and types of landing pages.

=== Watch the full episode to learn:

Why there’s a $240 billion imbalance between ad spend and landing page optimization
How Google’s increasing focus on Quality Score impacts advertisers
Practical approaches to testing without getting overwhelmed
The role of personalization in maximizing paid media ROI
Future trends in the relationship between paid media and post-click optimization
Step-by-step playbook for effective landing page optimization

=== Connect with Stuart:

LinkedIn:   / stuartrex  
Website: https://www.webtrends-optimize.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn:   / shamirduverseau  
🌐 Smart Panda Labs: www.smartpandalabs.com

#LandingPageOptimization #ConversionRateOptimization #PaidMedia #DigitalAdvertising #GoogleQualityScore #ABTesting #MarketingROI #Experimentation #PostClickExperience