Скачать или смотреть RAY-BAN - Reverse 3D Billboard (3D DOOH)

Introducing our latest addition to Ray-Ban’s international release of their new #RayBanReverse collection with our 3D Billboard campaign.

Featuring a 360-degree spin on the classic Aviator and Wayfarer frames that transform to reveal the inverted lens design, this collection marks a significant change to the brand’s range as they redefine everyday eyewear.

Debuting in LA, NY, Tokyo, Bangalore, and soon in Dubai and Kuala Lumpur, the animation demonstrates the shift from old to new lens design, moving from convex to concave and defying conventions with a disruptive aesthetic.

Our biggest thanks to the Ray-Ban, Prodigious, Publicis Media and Zenith Teams for their collaboration and to all the talented creatives involved to bring these billboards to life.