Скачать или смотреть Why Millions Quietly Stopped Using Airbnb

Airbnb went from disrupting the hotel industry to pricing itself out of the market. Cleaning fees jumped 33%, total prices now exceed hotels in 29 major US cities, and New York eliminated 90% of listings overnight. Here's what happened.

In 2007, two roommates inflated air mattresses and charged $80 a night. By 2016, Airbnb was valued at $31 billion and 30-80% cheaper than hotels. Then the model broke.

Cleaning fees that exceeded nightly rates. Checkout chores requiring guests to vacuum and strip beds. Hidden fees inflating prices 40% at checkout. Hosts enforcing rules like "no AC below 25°C" and "showers under 10 minutes." By 2024, hotels became cheaper in 29 of America's 100 largest cities.

New York's Local Law 18 reduced listings from 22,000 to 2,300. Los Angeles, San Francisco, and Chicago followed. Revenue still hit $11.1 billion in 2024, but the trust that built the platform eroded. Users stopped gambling on unpredictable experiences when hotels offered consistency, loyalty points, and no surprises.

The lesson: rapid growth without protecting core value destroys what customers loved in the first place.
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