Specialist vs. Generalist: Which are You and Which is Better?

There is an active debate raging around the creative professional and entrepreneurial communities about whether it is better to be a specialist or a generalist. In general, specialists are more desirable in larger corporate environments and generalists are better utilized in smaller, entrepreneurial company settings. But your earning potential really comes down to 3 things: Your level of expertise in a specialized skill, the demand for that skill in the market and finally, how easy it would be to replace you. Your goal should be: become an “expert generalist”.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
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