Birthday Club Marketing For Restaurants

WHAT EVERY RESTAURANT SHOULD HAVE

It’s the lowest hanging fruit and by far one of the most beneficial revenue boosters you could ever create for your business. You need a birthday club. Why? The most obvious reason to have a birthday club is to cater to the customers that love to celebrate their birthday, as your restaurant becomes their destination spot. Birthdays are the most popular occasion to dine out. It’s also one of the most common overlooked marketing systems many restaurants fail to incorporate. In this short read, we will convey the importance of ‘why you need a birthday club’ at your restaurant, the negatives of a birthday club, and the ‘Best system’ we’ve found to drive daily new customers and boost revenue immediately into your restaurant.

ACCORDING TO THE NATIONAL RESTAURANT ASSOCIATION:

More than 70% of Americans eat out on their birthday.
Birthday guest spends an average of $78 per table.
The average birthday table is a party is 3-4 people.
Birthday customers are your highest valued customer per transaction.

4 Reasons To Have A Birthday Club:

2) GOODWILL: Patrons that dine with you on their birthday bring goodwill & upbeat energy to your restaurant. It keeps your establishment happier!

3) GROUPS: Birthday guest seldom dines alone on their birthday and often times they bring groups of friends and family to celebrate with them. The average birthday table is 3-4 people.

4) LOW HANGING FRUIT: more than 70% of all Americans eat out on their birthday. Why not capitalize on what would be lost revenue?

5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers that dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.

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