#42 How Boxbollen grew to $30 million and became a global sensation

In just two years, Boxbollen grew almost 10x to $30 million, partnered with some of the biggest celebrities in the world, and became a viral holiday hit. And they did it with a team of less than 10 people. We talked with founders Jacob and Victor Eriksson about this wild journey.

Learn more:
⁠⁠https://generogrowth.com⁠
⁠https://boxbollen.com⁠
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(0:57) Working together as brothers
(6:35) How Boxbollen got started
(13:45) Partnering with A-list celebrities
(20:29) Placing big bets
(23:22) Boxbollen’s growth playbook
(25:59) Growing profitably
(30:20) Building a lean and efficient team
(34:40) Dealing with competitors and scammers
(37:20) New markets, product launches, selling the company?