How To Make Your Brand More Consistent - Branding Strategies for Business

Inarguably, the most important thing a brand has to be in order to be recognized and remembered is consistent. Maintaining a consistent look and feel with brand imagery, identity, tone-of-voice and design is paramount in building brand equity in consumers. A key best practice is documenting all of a brands assets in a brand guidelines document and socializing that document across the company and with all external service providers. That way, everyone knows the rules and has the assets they need to consistently populate all of the brands touch-points from product, to advertising, to social media.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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