Скачать или смотреть Where to invest your marketing resources | Natasha Davidson (Coursera, Blackboard)

Ever sat in a strategy meeting, your team deadlocked over whether to pour that precious early-stage cash into SEO or website optimisation? Natasha (ex EMEA CMO at Coursera, ex VP global marketing at Blackboard) pulls back the curtains on ROI timelines and tells us why a little upfront research goes a long way. Whether you're B2B or B2C, Natasha has targeted tips on where to allocate your marketing resources as an early-stage startup.


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This clip is part of our Product-Market Fit Academy, hosted by Zara Zaman, where we bring you practical insights and advice from our world-leading community of Venture Partners. To keep up to date with our episodes, follow us on LinkedIn (Emerge Education), Twitter (emergelab), Medium (Emerge Edtech Insights) and Spotify (emergepmfacademy).