Creating a new brand strategy to help Argos take its next pioneering step

Selling thousands of products to over 70% of UK households through its catalogues and 845 stores, Argos pioneered the concept of mass-value retail.

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With the launch of online shopping, a new range of premium products and in-store, iPad-powered ‘click and collect’ services, Argos had grown to become the UK’s largest online retailer, offering universally appealing convenience and choice to millions of consumers.

We created a new brand strategy, personality, and own-brand portfolio to help Argos take its next pioneering step – becoming the digital super-retailer.

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WHAT WE DID:

Argos offers immediacy, local availability and choice through a smart blend of catalogue, online and high-street retail. Whatever you want, whenever and wherever you want it. So, we built a brand strategy rooted in exactly that. We called it Super Retail.

A bold strategy demanded an equally confident personality. We combined a 'can-do' attitude with bold typography and splashes of colour to bring passion and vitality to every aspect of the Argos experience, from digital and print catalogues, outdoor, TV and mobile advertising, to the website and stores.

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