Скачать или смотреть 5 Key Lessons from Expert Secrets

Expert Secrets by Russell Brunson is one of the best marketing books for developing your inner expert and crafting offers to help your clients get to their desired goals.

The 5 lessons I found to be extremely valuable are:

1. Attractive Character and the movement you are a part of... continue to develop a pleasing personality that your clients will be delighted to experience.

2. Value ladders: Creating the path of serving your clients from noob/entry level all the way until they become experts or achieve all their desires related to what you are offering

3. Epiphany stories and mastering storytelling. Humans have been sharing stories since the early days of communication. But you can infuse lessons into stories and make them more powerful/memorable when you share emotions and experiences that led up to your epiphany moment. When your prospect has the aha moment you did then they may be able to grasp the importance of the lesson and not waste the time and money and frustration you had to endure to achieve the result.

4. Your Dream 100 - a list of 100 influencers (brands and business owners too) you'd most like to get next to/collaborate with. These 100 people share your values, and stand to help you communicate those values – in any number of ways – to your prospects and customers. They will also provide to you a MARKET PULSE which shows you what they are posting and which content is trending or doing well. Your Dream 100 is likely already talking to your target audience so pay attention to what is working and gather ideas for what you can create that is related.

5. Funnel Hacking: the process of purposely going through your competitors sales or marketing funnel to reverse engineer their process and duplicate it for your own brand or business. Pay attention to the systems and communication methods they use... and how they take a noob client and transform them into an expert through their value ladder.

Truth be told there was so much more to learn in this book so I will likely record another video if the demand is there.

Thanks for watching and I hope you read this book at some point in your life.

Have a nice day and subscribe for more!