Скачать или смотреть Legal Requirements Every Email Marketer Needs to Know

Email marketing is one of the easiest and most effective ways to stay in touch with your customers.

It also comes with some legal requirements.

1. You need to have a Privacy Policy.

Privacy laws around the world require a Privacy Policy when you collect personal information, including an email address. In your Policy, let users know you collect email addresses for email marketing purposes.

2. You need to get consent before sending marketing emails.

Don’t send unsolicited emails!

There are 3 main laws that affect email marketers:

CAN-SPAM - USA
CASL - Canada
UK EC Directive Regulations 2003 - UK

To stay universally compliant to email customers around the world, make sure each email you send has:

An accurate subject line and transmission data
Your business postal address
An active unsubscribe link

Read more here: https://www.termsfeed.com/blog/legal-...

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