Marketing Dashboard Tutorial: How to Analyze and Track Marketing Performance

We build a growth marketing dashboard to help us attribute performance & analyze the most important marketing KPIs. Discussion & template included!

✅ Download the Excel template: https://www.ericandrewsstartups.com/o...

🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/f...

Communities:
💼 Linkedin:   / eric-andrews-1624b656  
☑️ Twitter/X:   / eric__andrews  
🌟 Instagram:   / ericandrews_startups  
🔥 Discord: https://bit.ly/discord_eric
💻 Newsletter: https://bit.ly/joinericnewsletter
🎥 Clips:    / @ericandrewsclips7818  

Related Startup Videos:
🚩 Unit Economics Explanation:    • Unit Economics for Startups | eCommer...  
🚩 How VCs Calculate Customer Retention & LTV:    • Customer Retention & Cohort Analysis ...  
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

In this video, we will build a digital marketing dashboard that you could use for a weekly growth marketing meeting to attribute (identify the drivers) revenue changes to your different campaigns.

We focus on the different marketing KPIs across the full funnel - top, middle and bottom - and analyze the results of many different experiments we ran.

We will cover all of this using real life examples and discussions.

SECTIONS:

0:18 what this marketing dashboard covers & marketing funnel
2:02 building the high-level full year revenue / spend tracking
3:30 breaking down the most important marketing metrics MTD
9:55 interpreting the results of all our marketing activities (funnel breakdown)
28:35 analyzing drivers behind new vs. returning revenue
30:07 breaking down paid marketing performance by channel in post-iOS14 world (simple explanation)

By the end of this video, you will understand how to build a growth marketing dashboard and try to attribute your performance to different campaigns.

#digitalmarketingKPIs #startups #marketingperformance