What Is CRM? The Secret to Managing Customer Relationships | Salesforce

Want to know the secret to keeping track of all your customers? Customer Relationship Management (CRM) is a system that can be used in a diverse number of ways to suit your business needs and grow your business quickly.

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Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.