PPG 2023 Color of the Year and Color Palettes for Industrial Design

“Reflection,” the theme of PPG’s 2023 color forecast, is inspired by design trends that reflect cultural influences and inspire us to ponder what matters most—the way we engage with others, our surroundings and our planet.

This theme is embodied by PPG’s 2023 Color of the Year choice, Vining Ivy, and three complementary color palettes: Serenity, Origin and Duality. Collectively, the 45 coordinating colors are expected to influence the styling direction of products in industries such as cookware, consumer electronics, office furniture and architectural building applications.

To introduce the 2023 Color of the Year and the three corresponding palettes to industrial designers, product designers and stylists, PPG’s industrial coatings business has released a video that tells the story of a young designer who reflects upon her career choices and the sacrifices she has made to pursue her dream.

This story is told with dramatic effect through the strong supporting cast of colors, Vining Ivy and the Serenity, Origin and Duality collections, all of which are creatively featured in multifaceted ways throughout.

More about PPG’s color styling expertise, Vining Ivy and the three color palettes here: https://www.ppgindustrialcoatings.com...
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Video credits:

A PMI Production
Amara Vayder - Female Lead
Michael Ashley - Male Lead
Damien Christian D’Amico - Director
Julia Hannan - Executive Producer
Kevin Stiller - Director of Photography
Colleen O’Neil - Production Coordinator
Shawn Jackson - Sound Editor
Dan Kusnir - Assistant Camera Operator
Jillian Rose - Costume Designer
Sam Mosco - Gaffer
Axel Cubias - Grip
Ben Palmer Grip
Ariana Depuy - Hair and Makeup Artist
Iaysha Samad - Hair and Makeup Artist
Ivan Avila - Production Assistant
Vanessa L. Peterson - PPG Global Color Styling Lead
Alicia Cafardi - PPG Associate Director, Global Marketing Communications
Genna Niemiec - PPG Senior Communications Representative

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