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NameQuest | Naming Company Insight: The three key requirements for a name research brief are to clearly communicate the project's scope, geography and scheduling objectives. These prerequisites relate directly to distinctions between the terms of brand, visual brand and verbal brand.

Is the project a study of an existing brand? Is your company a multi-brand marketer that is consolidating, eliminating or optimizing an existing brand? Has your company innovated a new product that requires a new verbal brand, or extended a product line that requires a new verbal sub-brand?

Constructing a brief that precisely defines the project's scope and geography will effectively lay the foundation for long-term success.

Additionally, you must determine which parts of the project will be carried out internally and which tasks need to be performed by consultants. Budgeting and scheduling are integral to making a name research project run smoothly.

For more information on brand name development and research, visit NameQuest.com.