e-Commerce SEO Surgery #3

Are we watching a retail revolution? Is it ecommerce or nothing? We won't go into philosophy, let's get hyperpractical. Whatever demand is, if your site is not SEO-healthy, you are probably going to lose. Fix it now with our panel of ecommerce SEO experts. During the session, speakers will review preselected ecommerce websites, share their inputs on how to improve performance, discuss the most critical metrics, and point out pitfalls in optimization.

👁️ Do you want your side to be publically audited here? Keep your eye on https://www.semrush.com/webinars/

00:00 Introductions
03:43 1st Website: Server Infrastructure and Page Speed Improvements
06:45 Optimizing for Product Filters, Out of Stock Products, Internal Link Juice
12:22 Information Overload, User Experience Improvements
19:50 Preventing eCommerce Scrapers, Technical SEO
24:00 2nd Website: Website Security Warnings, Product Schema
27:26 Broken User Experience
33:00 B2B eCommerce Optimizations
41:00 Image Optimizations, Structured Data Errors
42:57 3rd Website: Time to First Byte, Security Improvements, Mobile Theme Issues
47:48 Small Fonts, Too Many Filters, Pagination
51:35 Improving High-Level Category Pages and Blog
56:40 What is HTTP/2?
58:02 Importance of Proper Pagination Explained
01:00:20 What is JSON-LD?
01:01:52 Pages and Categories Not Being Crawled

Transcript → https://www.semrush.com/webinars/e-co...

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