Скачать или смотреть Trainers and Consultants need to do this- Rajesh Ramola

If you belong to the service industry – basically Training, Coaching & Consulting - you need to give to the Customers something free. It could be a free Seminar/ Webinar or some consultation where the customer can experience your services & is not compelled to buying from you before he knows about you & what you’re selling.

The biggest mistake Trainers, Coaches & Consultants make is they are charging for their services without the customers having experienced them. This is one definitive reason they aren’t doing great business.

We ought to have a robust guarantee for the products & services we’re offering. I went to buy reading glasses this morning. At the shop, the sales guy clearly told me, “the trial would cost you Rs. 200/- & if you buy from us, we’ll adjust this amount in your bill.” I was hesitant on this & said, “unless you do the complementary, I’m not going forward with it.”

I then went to LensKart. The reason LensKart is doing well is they are giving a definitive guarantee. They offer their customers the privilege to have a look at the way they work - know their setup, their system process & then they identify your number & hand you the pair of glasses that are appropriate for you & they don’t have any charges for that. So, you can have a free eye check – up from them & it’s solely your choice whether to buy the specs or not.

This promotes a great customer experience & makes them more comfortable. So as a part of the service industry, you need to mandatorily offer special services to your clients.