Скачать или смотреть CMOs & CFOs: How to Bridge the Gap | Marketers Unleashed with Ben Mills

💡 How can CMOs and CFOs work better together? In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Ben Mills, a seasoned CFO, to explore how marketing and finance leaders can collaborate for business success.

🚀 What you'll learn:
✅ How CFOs view marketing budgets and investments
✅ Why marketing is often seen as a cost center—and how to change that
✅ Key metrics CFOs actually care about
✅ How CMOs can get budget sign-off for top-of-funnel activities
✅ The biggest financial fears when it comes to marketing spend—and how to address them

🔍 About the Guest:
Ben Mills has 25+ years of experience in public accounting and now works as a CFO, offering a unique perspective from both outside and inside the finance function. He breaks down the disconnect between marketing and finance and shares how CMOs can align their strategies with business goals to prove marketing’s ROI.

🎧 Listen & Subscribe
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📖 Get Kathryn's book:
Scaling Success: Building Brands that Break Barriers (Available on Amazon)

#Marketing #CMO #CFO #Finance #BrandStrategy #MarketersUnleashed #MarketingPodcast