Скачать или смотреть How Uttar Pradesh earns 1200 CRORES from this perfume?

Which business is popular in your state?

Did you know about the perfume capital of India?
I recently spent 4 days in UP's Kannauj and was completely mesmerised to see how perfume is made here. In my short trip, I got to know:
80% of this city's population is involved in making perfume.
This perfume is made using a 5000-year-old technology. As old as the Harappan civilisation!
This perfume is also used in making: toothpaste, pan masala, meat masala, basically everything we eat!

I am so excited to share my experience with you.

Through videos like this, I aim to draw people’s attention to local businesses across India.

**********
Credits:

Producer and Researcher: Varun Pandey
Videographer and Editor: Ankit Bisht
Thumbnail Designer: Aanchal Verma
Animator: Krishna Kumar Kaushal
Community Manager: Dorsy Yadav

**********
About me:

KK Create is a channel run by Kavya Karnatac.
Hi! I was born in Uttarakhand, raised in Delhi, I did my Masters in Mumbai in Media and Cultural Studies.
I dream of making a video about every district of India. ❤️🇮🇳❤️
With the aim of - Bringing Cultures Together!

I make geography fun on my Instagram:
  / kk.create  
I write about my content creation journey on LinkedIn:   / kavya-karnatac  

**********

Additional Watching:

I investigated India’s DEADLY BURNING city in this video :
   • Reality of India’s DEADLY BURNING city!  

I covered the WETTEST place in the WORLD in this video:    • Life inside WORLD'S WETTEST place!  

Sources for this video:
https://docs.google.com/document/d/1-...

**********
Chapters:
0:00 I smelled the most unique smells in India!
0:35 It takes months to make a small bottle!
0:58 Unbelievable use of attar!
1:06 Why is UP India’s Perfume Capital?
1:28 I reached UP!
1:37 What business is famous in your state?
1:47 Making the smell of first rain
1:54 What are degs?
2:55 What are bhapkas?
3:33 Final step of making the smell of first rain
4:05 I smell the final perfume
4:40 Packing of the attar
5:02 Why is attar better than perfumes?
5:30 How old is Kannauj?
6:02 Only 400 craftsmen left
6:24 Attar in daily life
6:50 World’s only such institute in Kannauj!
7:30 Unique scents made in Kannauj
8:10 How to learn making attar?
8:25 4000 crore perfume market!
8:50 Lets support this craft