Paid Media Networks & Terms (Where And How) To Advertise Online

Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started.

Paid Media Terms Every Marketer Should Know:
Ad Extensions (00: 33)
Ad Group (00:45)
Ad Rank (00:52)
Ad Schedule (00:58)
Apple Search Ads (01:12)
Ad Attribution (01:16)
Automatic Bidding (01:23)
Banner Ads (01:32)
Behavioral Targeting (1:32)
Bid (1:44)
Bounce Rate (01:48)
Broad Match (01:52)
Call to Action (02:03)
Cart Abandonment Rate (2:06)
Click-Through Rate (02:10)
Conversion Rate (02:26)
Conversion Rate Optimization (02:34)
Cost Per Acquisition (02:40)
Daily Budget (02:47)
Display Ads (02:52)
Dynamic Ads (02:56)
Exact Match Keyword (03:11)
Facebook Ads (03:19)
Facebook Pixel & Google Pixel (03:22)
Manual Bidding (03:37)
Negative Keywords (03:43)
PPC (03:49)
CPM (04:03)
Page View (04:03)
Phrase Match (04:06)
Quality Score (04:17)
Remarketing (04:27)
Search Ads (04:36)
SEM or Search Engine Marketing (04:42)

Ad Networks to Know to Get Started:
1. Google: Google Search, YouTube Ads, Google Display Ads, Google Discovery Ads and Google Performance Max (04:58)
2. Social Media: Facebook, Instagram, WhatsApp, The Microsoft Audience Network, Bing and LinkedIn (05:15)
3. Niche: Criteo, Tabool and Outbrain (05:24)
4. Programmatic: SteelHouse, TradeDesk and Amazon DSP (05:48)
5. Additional Options: Snapchat, TikTok and Yahoo (06:01)
6. Amazon: Search, Amazon Sponsored Produces, Walmart and Target (06:10)
6: Other Major Networks: Reddit, Quora, Pinterest, Yelp, Waze, Hulu and Vimeo (06:16)

Based on your business model, do you understand the ad networks that will work best for you?

Do you have any questions? Reach out to us at: [email protected]


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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.


#digitalmarketing #internetmarketing #paidmedia