Скачать или смотреть The Family War That Created Adidas & Puma

Adidas and Puma are two of the biggest sports brands in the world. But behind the billion-dollar empires lies a shocking true story — one of family betrayal, sabotage, and a rivalry so bitter it split an entire town in Germany.
At the heart of it were two brothers: Adolf “Adi” Dassler and Rudolf “Rudi” Dassler. They started out working together in their mother’s laundry shed, building shoes from scraps. Together, they outfitted Jesse Owens in the 1936 Olympics, rising to international fame. But war, jealousy, and mistrust eventually tore them apart.
From the “town of bent necks” to the Miracle of Bern, from the secret Pelé Pact to ambush marketing on the world stage, this rivalry shaped sports, fashion, and global culture forever.
In this video, we cover:
The rise of Adidas and Puma from a laundry shed


How the Dassler brothers’ Nazi ties fueled their empire


The betrayal that split the family and the factory


The feud that divided an entire German town


The marketing battles that defined sports history


How Nike rose while Adidas and Puma fought each other


This is the incredible true story of the two brothers whose hatred created Adidas and Puma — a rivalry that still lingers today.
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