Tag, You're It! Navigating Pixels and Privacy

No more manual tasks or basic pop-ups. Make data privacy a flexible, on-brand experience that puts your customer in control. Book a Demo today: https://content.ketch.com/request-dem...

In this video, Colleen Barry, Head of Marketing at Ketch, Max Anderson, Head of Product at Ketch, and Chris Tarbell, Special Counsel at Kelley Drye, navigate the world of pixels and privacy.

They focus their discussion on the origins and fundamentals of pixel-related technologies and privacy issues. They then cover digital data collection methods, the side effects of technical concepts, and provides practical advice for in-house teams.

They also highlight the increase in lawsuits involving pixels and other tracking technologies, noting the attention from lawyers and regulators as these cases expand beyond initial theories.

Furthermore, they provide a list of digital data collection techniques such as tags, pixels, SDKs, and APIs, emphasizing the extensive possibilities for additional data collection and the importance of understanding these tools.

Finally, the discussion addresses the technical complexity, the gap in understanding among practitioners and regulators, and the unclear definition of third parties in business use, underscoring the significance of grasping these technical concepts for credibility and risk management.

Read more: https://www.ketch.com/blog/posts/pixe...

Watch more:
What are pixels, beacons and tags?:    • What are pixels, beacons and tags?  
Why you should have a basic understanding of pixels if you are in privacy:    • Why you should have a basic understan...  

#pixels #pixeltracking #privacy #dataprivacy #dataprocessing
---------------------

Ketch enables businesses and platforms to build trust with consumers and grow with data. The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth.

With Ketch Programmatic Privacy™ for privacy ops, companies can adapt programmatically to fast-changing regulations while managing risk and cutting operational and privacy engineering costs by 80%. With Ketch Data & AI Governance, businesses achieve complete, dynamic data control and intelligence over a company’s vital data assets, building trust and creating the foundation for responsible AI and advanced data and analytics initiatives.

Book a 30min Demo today: https://content.ketch.com/request-dem...

---------------------
Follow Ketch on Linkedin:   / ketchdigital  
Follow Ketch on X (Twitter):   / ketch_digital  
Ketch Academy: https://academy.ketch.com/

Try Ketch for Free: https://www.ketch.com/ketch-free-cook...