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Can you squeeze THREE ideas into one logo? 🥴

Short answer - YES but only if it doesn’t unnecessarily complicate the design 🙅🏻‍♂️

For all of my projects, I try to find the balance between simplicity and story.

Too much story means it’s probably too detailed 🧐

Too simple and it’s likely generic 😪

For my project with Mountainborn, I decided that combining an M with mountain peaks was too reductive. It didn’t communicate the brand’s vibe enough.

So, through some divine intervention from the logo gods, I managed to work a bird image into the design without overcomplicating it.

This addition better expressed the brand name and spoke to the idea of freedom people experience when using Mountainborn’s products.

Man, I had so much on this project. Full case study on my site (and currently the only, boy oh boy do I have a busy Christmas ahead of me)🤘🏼

#logo #branding #brandidentity