EP2: Marketing & Brand - Balance Co-Founder Alex Murphy (Ex-Admiral Marketing Director)

Continuing the conversation on the Black Swan Podcast, in our second episode, we dive deeper into the world of marketing with Alex Murphy, the Co-Founder at Balance and former Marketing Director at Admiral.

We discussed all things marketing and brand, with a focus on his journey through marketing, proudest career moment, the importance of brand values, ensuring brands have a distinctive voice, delivering emotional campaigns and much more.

To listen to the audio alternative of this episode: https://shorturl.at/iopnR

For context, Black Swan Productions produces branded content, including creating thought leadership content like the kind Alex discusses in this episode, for brands looking to utilize educational marketing: www.blackswanproductions.co.uk/work/

We hope you find this episode enjoyable, and feel free to reach out if you're interested in joining the podcast or for anything else at [email protected]

Thanks for listening!


Timecodes;


0-0:48: Introduction

0:48-1:33: Who is Alex and his current job.

1:33-:2:20: Alex's career journey.

2:20-3:35: Core values and how they impact his marketing and leadership.

3:35-5:07: Becoming Head of Marketing at Admiral.

5:07-8:38: Proudest career movement so far.

8:38-10:08: How to ensure a financial services brand has a distinctive voice.

10:08-11:43: Evolving a brands identity whilst staying true to their core values.

11:43-13:02: Emotive campaign that landed and the importance of building trust.

13:02- 14:20: What the best emotive campaigns do right.

14:20-18:52: Measuring customer loyalty and customer return preference.

18:52-23:55: Overcoming challenges financial services companies face.

23:55-26:32: The importance of video production and building trust with an audience.

26:32-27:53: Key campaigns with video production.

27:53-29:15: Importance of data in marketing.

29:15-30:40: Practice tips for utilizing data.