Скачать или смотреть What Worked on Amazon in 2025: AMC Audiences, 40% Subscribe & Save, and Nonstop A/B Tests

A quick breakdown of the Amazon strategies that delivered in 2025. Dylan H. and Megan Bortner cover how sellers used Amazon Marketing Cloud (AMC) audiences for smarter targeting, why 40% Subscribe & Save tested as a discount sweet spot, and how continuous A/B testing (main image, pricing, and more) kept brands competitive. They also explain how the Search Query Performance Report helped shape ranking campaigns and how TikTok-driven branded search can fuel high-intent traffic on Amazon.

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