How to FILTER data in Google Analytics 4 reports (GA4) | Incl. Segments & Comparisons

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I’ll teach you how to use filters, comparisons, and segments in Google Analytics 4. I included all of them in the same video because, at the end of the date, they kinda do similar things. But as usual, Google has made it way too confusing to use.

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📝 TABLE OF CONTENTS

(00:00) What to expect
(00:23) Filter box
(00:46) Report filter
(02:57) Comparisons
(05:45) Explorations filters
(06:31) Explorations segments