The Action: Supreme Mods, A History |

The Action were one of the most exciting bands to come out of the mid-60s London mod scene. Led by vocalist Reg King, the Action blended the finest R&B covers with their own harmonizing and crunchy instrumentation to create a unique sound that flooded the clubs. Though they couldn't find a wider audience their music, much of which was produced by George Martin, is some of the freshest of that period. Their original compositions are also strong as they veered into psychedelic territory by 1967

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