Скачать или смотреть Bold & United: The Faces of AI at ESCP – Ep. 3 Teaser

Discover how generative AI is redefining both education and strategic communication at ESCP Business School — from immersive teaching to brand storytelling.

In this third episode of the Bold & United documentary series, we meet two key figures from the ESCP community:

Professor Vitor Lima, who takes us inside The Future of Gotham — an AI-powered classroom simulation designed to strengthen students’ critical and strategic thinking through live interaction with a GPT-based “Bruce Wayne.”

Emily Olyarchuk, Head of Brand Strategy, Influence & Reputation, who shows how generative AI is being used to scale content creation, refine messaging, and enhance ESCP’s digital presence — all while maintaining editorial ethics and brand coherence.

Together, their experiences offer a powerful perspective on how AI can empower both educators and communicators — boosting creativity, efficiency, and impact.

🔍 What you’ll learn in this episode
How AI-driven simulations engage students in business decision-making

The role of generative AI in building brand reputation and content strategy

Use cases of ChatGPT and GPT-powered tools in higher education

How staff and faculty collaborate to integrate AI responsibly

Real-world examples from the AI 1000 Champions initiative

🎓 About the series
Bold & United: The Faces of AI at ESCP is a 4-part documentary series exploring how generative AI is reshaping learning, teaching, research, and collaboration across ESCP’s six campuses. Each episode features members of the ESCP community who are turning AI into a powerful, human-centered tool for innovation in business education.

🎥 Filmed in Paris, Berlin, Madrid, Turin, Warsaw, and London
🤝 In partnership with OpenAI and supported by the ESCP Foundation

The series highlights how ESCP is building a new generation of leaders with the tools, ethics, and digital agility to navigate a changing world.

📌 Watch the full series:    • Bold & United: The Faces of AI at ESCP (Fu...  
🌐 Learn more about AI at ESCP: https://escp.eu/ai
🔔Episode 3:    • Bold & United: The Faces of AI at ESCP – E...  
📰 Behind the scenes: https://escp.eu/news/ai_in_business_e...
🔔 Subscribe to ESCP’s channel for the next episode

📅 Episode 4 drops July 25: Working with AI – How Staff Are Reimagining Daily Tasks

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