Dissecting the Business Model Canvas

Mark Zimmerman, CIO & Senior Advisor, ICT, MaRS Discovery District, explains the startup strategy tool, the business model canvas (BMC). Do you know your product idea is good, but haven’t fully articulated the problem you’re solving or the revenue model? The BMC will help you fill in the blanks and design a repeatable and scalable business model. | Part 1 of 2

Subscribe - https://www.youtube.com/subscription_...
MaRS Twitter -   / marsdd  
MaRS Facebook -   / marscentre  
MaRS LinkedIn -   / mars-discovery-district  
MaRS Library - https://www.marsdd.com/mars-library/

About Entrepreneurship 101

Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course.

Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more.

Learn more: https://www.marsdd.com/ent101/

About MaRS Discovery District

MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.