Скачать или смотреть Live from INBOUND 2024: Event Marketing, HubSpot Loop, and AI's Impact on Buyers

We're broadcasting live from HubSpot's INBOUND conference, bringing you fresh insights straight from the event floor. Join Dan and Phil as they share what they've learned about event marketing's crucial role in today's fragmented marketing landscape and discuss HubSpot's new Loop marketing methodology.

In this live episode, we explore why face-to-face connections are more valuable than ever as AI accelerates how buyers consume information. We dive into the challenges and opportunities of event marketing for SMBs and mid-market companies, plus share conversations we've had with HubSpot team members about how buyer behaviour is evolving.

From the importance of website conversion rate optimisation to understanding how "they ask, AI answers" is reshaping content strategy, this episode covers the key trends every B2B marketer needs to know.

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Chapters:

00:00 - Introduction from INBOUND
01:03 - Why Event Marketing Matters Now
01:52 - The Power of Face-to-Face Connection
03:10 - Going Where Your Audience Is
04:34 - Measuring Event ROI
05:12 - HubSpot's Loop Marketing Introduction
06:45 - How AI is Changing Buyers
07:41 - Website Challenges That Never Go Away
08:22 - The Higher Stakes of Website Conversion
10:22 - CRO Focus Over AI Understanding
11:30 - From They Ask You Answer to AI Answers
15:03 - HubSpot's Creator Program Strategy
16:31 - Loop Marketing is Still Inbound
17:59 - Wrapping Up from the Conference