Скачать или смотреть Why Developing Training Programs & Community is Essential for Security Buyers | Jay Jay Davey

Vendors need to start building relationships.



Instead of looking at lead filters or lead generation.



They need to start integrating with the community a bit more.



And they need to start learning from the people on the ground, just building communities, essentially, because those communities are going to be filled with potential leaders of the future.



And if you can get really good relationships with them now, that's going to influence buying decisions in the future.



Brutally honest insights from Jay Jay Davey, SOC Client Lead, Chief Educational Support Officer, and Advisor.



In this episode, I had a conversation with Jay Jay about his challenges, goals, what vendors do that piss him off, and the alternatives.



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3. Plan and facilitate a customer advisory board (CAB) (https://calendly.com/dani-woolf/audie...)  with your key customers to drive loyalty for your company's brand.