Скачать или смотреть The Story Behind realme’s Marketing Genius in India | Mashable Mornings EP 40

Mashable Mornings has landed in China! This time, we’re in Shenzhen- widely known as the global hub of tech innovation- where host Siddharth Aalambayan sits down with Francis Wong, CMO of realme India.

Together, they unpack realme’s journey: from introducing India’s only Dual-Chip in its segment to pioneering bold product innovations and youth-focused marketing strategies. Francis also shares how collaborations with brands like Aston Martin F1 team and strategic gaming partnerships are fueling realme’s rapid rise as one of India’s fastest-growing smartphone brands.

Join us for an exclusive deep dive into the technology, strategy, and vision shaping the next wave of India’s smartphone revolution.

#realme #marketing #makeinindia #realmephones #realmenewlaunch

00:00 How realme conquered India with one bold move
02:58 The secret cultural hack that propelled realme to the top
06:50 From budget king to tech giant: The genius strategy
08:53 Why realme’s camera is a game changer?
12:32 A PR disaster that taught realme it’s biggest lesson
14:39 The "authenticity rule" behind realme's viral marketing
18:28 How luxury cars and gaming built realme's empire
20:04 Why "Made in India" was a masterstroke for realme?
23:18 The partnership that solved every mobile gamer’s biggest problem
24:57 TV vs. YouTube: How realme mastered both worlds
28:17 The surprising way realme found It’s star ambassadors
30:06 The backstage story of realme's first perfect brand match
33:32 Unlocking creativity: The AI secret to viral marketing
35:13 The hidden power of understanding Gen Z
38:39 The "Dare to Leap" philosophy: What it really means?
40:16 The final takeaway!




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