Скачать или смотреть Startup Standup Ep. 6, S3 | Rachel Sanders of Rootine

This week I'm talking to Rachel Sanders. She’s on her second startup, a health and wellness company that she started with her co-founder, Dr. Daniel Wallerstorfer, PhD.They launched Rootine after a decade of research analyzing the current “one-size-fits-all” landscape of multivitamins and nutrition plans. Rootine believes that people deserve more personalized nutrition solutions, informed by personal health data, that can empower them to perform at their best throughout their day.

Rachel walks me through her pitch deck and we chat about going from Seed to Series A — What are investors looking for? How do you paint the picture early on for why you need the capital you do? And, what’s the average step up that investors are looking for in 12-18 months? We also deep dive into the numbers and the strategy behind finding the right investors. Rachel and her team are in a highly competitive space, but I really think they have the Vision (V), the right team / People to execute (P), and now the Capital to push it forward. VCP, baby! Take a listen!

Stay tuned for more episodes of Startup Standup, a series where I mentor and advise female founders who are looking to raise funds while navigating industry gender biases and brand challenges, and follow me on LinkedIn:   / marclore​​  .