Скачать или смотреть #VanityMetrics

In this thought-provoking episode of Conversations on the Business of Brands (CoBB), Sharan and Sudeep dive deep into the pitfalls of vanity metrics in performance marketing. Using real-world examples and sharp insights, they unpack why brands often chase metrics like likes, impressions, and followers without considering their impact on business outcomes.

Sharan discusses the misguided strategies that prioritize platform algorithms over brand objectives and how this misalignment often leads to wasted resources. From the story of a reality star turned politician with millions of followers but little impact, to the challenges D2C brands face in building genuine connections with their consumers, this episode challenges conventional wisdom around performance marketing.

If you’ve ever wondered how to balance clarity in strategy with the agility to pivot, or how to align actionable metrics with your marketing objectives, this episode is for you.

KEY TAKEAWAYS

The Fallacy of Vanity Metrics: Why likes, shares, and impressions can be deceptive indicators of brand success.
Strategic Missteps in Performance Marketing: How many brands let algorithms dictate strategy, putting the cart before the horse.

Actionable Advice: Sharan’s blueprint for focusing on meaningful, measurable metrics aligned with business objectives.

Clarity vs. Agility: How brands can stay clear in their goals while being flexible in their tactics.
Differentiation vs. Distinction: Understanding the nuanced difference and how to stand out in saturated markets.

QUOTES

"Vanity metrics give the illusion of success but rarely translate into business growth."
"Algorithms are tools, not your marketing director. It’s up to brands to define and own their strategy."
"Standing out is not about being different—it’s about being distinctive and creating a lasting impression."

As always, send your feedback and topic suggestions to [email protected]!

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Sudeep Chawla on ⁠Linkedin⁠ -   / sudeepchawla  
Sharavana Raghavan on ⁠Linkedin⁠ -   / sharavana-raghavan  

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CREDITS
Album Art & Design by ting.in - http://ting.in/
Voiceovers by Anjale Stephanos -   / anjale  
Music from http://zapsplat.com/