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List Building For Authors
4 CRUCIAL MISTAKES AND HOW TO AVOID THEM
MiSTAKE Number 1
Not gathering an email list at all.
“Follow me on twitter and facebook” or a Link to your website at the end of your book are not going to be effective
With an email list, you don’t have to pay a penny to advertisers.
You own your list and you dictate the content.
Build a relationship and you create loyal fans.
Over time you could have a marketing machine that runs itself
MiSTAKE Number 2
Just expecting readers to sign up to your list without offering anything in return.
You need to offer something of value in exchange for an email.
For example…
A free novella, short story, backstory to your current series.
Use your imagination…but make sure it is something your ideal reader will love.
MiSTAKE Number 3
Having a bad landing page.
A landing page is the page that your readers will use to decide whether or not to hand over their email.
It needs to be attractive and with a compelling call to action.
MiSTAKE Number 4
NOT EFFECTIVELY FOLLOWING UP WITH
YOUR LIST.
Email is a great tool for a long term business, unlike social media.
You need to treat the reader’s email with respect, but also make sure they don’t forget you.