Скачать или смотреть Marketing Corner Episode 107: Exit-Ready Marketing with Shiv Narayanan

Exit-Ready Marketing with Shiv Narayanan

Last week Casper and Jen covered post-acquisition marketing. Now it's time to focus on the other side of the journey. When you're ready to exit 🚀

How can Marketing help your business achieve exit-ready status?

This week on the pod, Casper and Jen are joined once again by Shiv Narayanan, Founder of How To SaaS and author of Post-Acquisition Marketing and Exit-Ready Marketing.

Shiv’s the expert private equity firms, founders, and CEOs call when it's time to maximize valuation fast.

We asked him: 👉 How can Marketing drive exit value and not just pipeline?

Shiv breaks down:
How to position your company to appeal to investors and buyers
The 9-step framework for making Marketing a growth engine for valuation
What marketing metrics really matter during due diligence
How to avoid the classic mistakes startups make in the final year before a sale

If you're a marketer in a startup planning for an exit, this episode’s for you.
If you’re a founder dreaming about an exit but stuck chasing vanity metrics, this one’s definitely for you 🫵

Available wherever you listen to podcasts 🎧

For more insights from Shiv, check out the links in the show notes.