Скачать или смотреть Yumix Offers Fresh Mixed Cocktails Utilizing Unique Packaging

Lea Feghali is the co-founder and chief brand officer at Yumix, a beverage brand with a fresh proposition for cocktail consumers. Instead of offering a premixed ready-to-drink cocktail, the brand’s unique packaging gives the user the experience and ability to mix spirits and fruit juice immediately before consuming. The brand is targeting millennials and generation x women who are looking for a fresh mixed cocktail without having to prepare it from scratch. Yumix launched in Walmart in the spring of 2019 and is now available in over 400 stores across 7 states, with plans to add further distribution this spring. The company is aiming to raise $6M in investment to expand into new retailers and grow the brand.

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