The Rise of Micro-influencers in Africa

Описание к видео The Rise of Micro-influencers in Africa

In the past few years, the influencer marketing space in Africa has grown monumentally. Now, there’s a new and growing breed of influencers called Micro-influencers. One of such is Tijesunimi, a lifestyle blogger who has landed several brands deals with just over 6,000 followers on Instagram.

Techpoint Africa reporter Samuel Okike talks to him to find out how the micro-influencer industry is taking shape.

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