Скачать или смотреть How Strategic Marketing Leads to More Profitable Clients

[EP 170]
Many B2B companies are still focusing too heavily on traditional marketing and sales funnels for client acquisition. However, many top-level executives and decision makers will probably not engage with your marketing funnel. What’s the alternative and what works better?

That’s why we’re talking to B2B marketing expert Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) about how strategic marketing leads to more profitable clients. During our conversation, Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client’s unique needs and leveraging data-driven research to identify the right platforms. Tom also focused on the need for a strategic, systematized approach to marketing that positions efforts as revenue-generating rather than mere expenses.

Topics discussed in this episode:
[4:24] Key challenges in B2B marketing - why companies default to automated solutions and tactics
[10:37] Why targeted marketing matters for B2B success
[12:28] Key pitfalls B2B marketers should avoid - “more is better”
[18:03] The power of conversations in B2B marketing
[26:46] How to align B2B marketing and sales teams
[33:39] Actionable tips for B2B marketers
-Do you believe you are 1 conversation away or 1 funnel away
-Have a discussion with the talent
-Start testing without investing a lot of money or time (e.g. podcast conversation)
-Make it fun and easy
-Have a system and process behind it.

Companies & links mentioned:
Find out if podcast interview marketing will work for you: https://interviewvalet.com/b2bmission
Tom Schwab on LinkedIn   / iamtomschwab  
Interview Valet https://interviewvalet.com/
The "Podcast Guest Profits" Book: https://www.amazon.com/PODCAST-GUEST-...
Superconsumers https://www.amazon.sg/Superconsumers-...
Clicksand https://www.amazon.com/CLICKSAND-Mark...
Rand Fishkin   / randfishkin  
Moz https://moz.com/community/q/user/rand...
SparkToro https://sparktoro.com/