Скачать или смотреть Pharma Go To Market innovations & the "must do" for Medical, Marketing & Commercial teams in 2025!

Our Guest: Marine Queniart-Stojanovic, CEO of Granate Health and former Pharma Executive with 30 years of Industry experience leading people centric Digital Transformation at both GSK and Sanofi.

On this episode, Guillaume Villard & Marine Queniart-Stojanovic talk about the Pharma Industry current digital maturity, state of omnichannel engagement, personalised content and experiences tailored to HCPs needs & preferences, state of AI innovations in Pharma Go To Market and Marine's TOP 5 uses cases to leverage AI today. Marine also shares best practices and dos/don'ts for Leaders driving change in their Organization and more...

Marine's vision, experience & enthusiasm makes this episode a MUST WATCH for Pharma Leaders in Singapore, APAC, EMEA or Americas. It is full of insights relevant to General Managers, Leaders in all the key functions such as: Medical Affairs, Marketing, Commercial Excellence, Sales Force Effectiveness, Sales in Pharma, BioPharma, BioTech and also MedTech/Medical Devices.


🟩 Pharma Go To Market innovations & the "must do" for Medical, Marketing & Commercial teams in 2025!

🕓Timestamps:
0:00 Intro
1:09 Tell us more about your journey in Pharma
02:31 Your diagnostic of Pharma GTM Digital maturity
04:01 Your take on Global & Local governance in Pharma Marketing
05:37 Tell us more about what Granate Health does?
06:19 Omnichannel & personalized content/experiences
07:52 Tell us more about Gen AI use cases for Pharma GTM
12:10 Change Management & building AI expertise
14:53 Are Pharma Leaders equipped to lead AI transformation?
16:40 Your tips & best practices on Change Management
18:38 Closing

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Don't forget to watch 📽 Our other videos. Please check them out :

▶️Is Pharma or MedTech more digitally advanced? Debate with my guest Jowyn Goh
🔸   • Is Pharma or MedTech more digitally advanc...  

▶️How to enhance medicines access in underserved communities? (& more with my guest Deborah Gildea)
🔸   • How to enhance medicines access in underse...  

▶️MedTech CEO & former Pharmaceutical Exec' on Leadership and learning from successes & setbacks
🔸   • MedTech CEO & former Pharmaceutical Exec' ...  
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