Скачать или смотреть Audi Italdesign Sale | Tech Giant Takes Over Legendary Car Design House!

Dive into the shocking news: Audi has officially handed over Italdesign, the legendary car design studio, to a tech giant. Stick around till the end, click “Show More” for the full story, and don’t forget to subscribe for daily automotive insights!

Italdesign, founded in 1968 by the iconic Giorgetto Giugiaro, has shaped some of the most influential cars ever made—from the original Volkswagen Golf, Scirocco, and Passat to BMW M One, Hyundai Pony, and even Lamborghini tractors. For decades, it was under Audi’s control, becoming a fully owned subsidiary in 2015. Now, in a historic pivot, a California-based tech powerhouse, UST, takes operational control while Audi retains a significant stake through Lamborghini. This move marks a unique fusion of automotive heritage and cutting-edge technology.

UST, with expertise in artificial intelligence, cybersecurity, and digital ecosystems, plans to honor Italdesign’s Italian roots while modernizing the studio’s capabilities. Their goal is to combine tech-driven innovation with Italdesign’s unmatched design legacy, from concept development to software-defined vehicles and small-series production. The first hint of this tech-heavy direction was Italdesign’s EVX concept, a fully digital holographic car presented earlier this year, signaling the future of automotive design.

So, can a tech company preserve Italdesign’s soul? In my opinion, yes—if they respect craftsmanship, culture, and creativity. This bold move could ensure that Italdesign remains a trailblazer in the fast-evolving automotive world. Share your thoughts—does tech enhance or dilute automotive artistry? Help us hit 10,000 likes and 1,000 comments, hype this video, and subscribe to stay on this incredible ride with HSR Motors!

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