The real history of Mad Magazine's Alfred E. Neuman: CBC Archives | CBC

In this clip from 1977, publisher Bill Gaines talks about the real history of Alfred E. Neuman - the fictitious mascot and cover boy of Mad Magazine. Mad is an American humor magazine founded by Gaines and editor Harvey Kurtzman in 1952. It had a readership of more than two million during its peak in the 1970s. For more classic clips, go to http://www.cbc.ca/archives
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The real history of Mad Magazine's Alfred E. Neuman: CBC Archives | CBC
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