Скачать или смотреть Hope is Not a Strategy!

What’s not working has become comfortable. It’s just how things are, and there is nothing you can do about it. Wait, what? Let’s be clear, you run and own the business. Of course there is something you can freaking do about the problem! Address it. Change it. Do something different. If something isn’t working, it doesn’t mean that you have to just put up with the problem and hope it’s going to get better. I hate to be the bearer of bad news, but in business, hope is not a strategy. You read that right; there isn’t enough hope to magically evaporate your problem away.

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