Скачать или смотреть Stop Marketing Your Small Biz (Temporarily) and Do This Instead!

If your marketing hasn’t been working, it’s probably because you’re doing what most small business owners accidentally do: sending traffic to something that’s not fully built yet.


In this episode, we cover:

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Why your marketing isn’t converting (and why it’s not your fault)

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The real reason paid ads, boosted posts, and fancy websites flop

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The 3 questions every small business must answer before marketing can work

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The 8-step foundation every small biz needs:

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Clear, sellable offers

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Biz math + pricing that makes sense

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End-to-end delivery process

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Your buyer’s journey

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User personas + competitive landscape

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Messaging + brand voice

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Platforms

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Website basics

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What to focus on in 2026 to show up consistently without burning out

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How to create a simple, sustainable marketing cadence you’ll actually stick to


Related Big Bad Marketing episodes:
＜#＞
• How to Choose the Right Marketing Channels for Your Small Biz (https://open.spotify.com/episode/734h...)
• Building great offers (https://open.spotify.com/episode/5uCx...)
• Create once, publish everywhere (COPE) (https://open.spotify.com/episode/0jev...) ＜#＞
• User Personas: How to Actually Understand Your Audience (https://open.spotify.com/episode/0Hl8...)
• Target audience 101 (https://open.spotify.com/episode/1Vvb...)
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How to Build a Sales Funnel: Part 1 (https://open.spotify.com/episode/3w3a...) + Part 2 (https://open.spotify.com/episode/4bfI...)