McKinsey Case Interview Example: CPG Company Market Entry

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In this McKinsey-style case interview, a former McKinsey interviewer leads a candidate through a fun case. Watch to see how a top candidate breaks down a case problem, structures an approach to solve it, and drives a case forward.

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VIDEO CHAPTERS:

[1:17] Case prompt
[3:56] Recap by candidate
[4:51] Creating a structure for the problem
[11:27] Analyzing an exhibit
[31:05] Presenting the recommendation
[34:30] Feedback by the interviewer