Скачать или смотреть Episode 18 - What Do You Really Want? Business Insights from Thom Plummer

In this episode of the Coaches Unscripted Podcast, host Trey Belcher and Coach Corey Smallwood welcome fitness industry veteran Thom Plummer. They discuss the evolution of the fitness industry, the challenges gym owners face, and the importance of targeting demographics in marketing. Thom shares insights on finding the right mentorship, the cyclical nature of fitness trends, and the significance of networking and community building. The conversation also touches on key strategies for gym owners to succeed and personal stories from Thom and Corey about their journey in the fitness world.

fitness industry, business strategies, gym marketing, mentorship, networking, demographic targeting, fitness trends, coaching, community building, gym ownership

00:00 Introduction to the Podcast and Guest
01:23 The Evolution of the Fitness Industry
02:56 Challenges in the Fitness Business
06:46 The Shift from Methodology to Demographics
11:42 Finding the Right Mentorship
16:30 The Importance of Marketing in Fitness
22:49 Personal Stories and Networking in Fitness
31:54 Future of Fitness Education and Networking
33:46 Aviation Miles vs. Wine Consumption
35:28 The Impact of the Pandemic on the Industry
37:01 The Lost Art of In-Person Interaction
38:46 Stories from the Industry: Pete Grymkowski
43:54 The Importance of Networking and Connection
47:02 Creating a Welcoming Environment for Learning
51:36 Final Thoughts on Business and Personal Goals
59:53 THE COACHES UNSCRIPTED PODCAST (Presentation).mp4